Build Something New
Turn a product idea or a critical business process into a working application. Start with one complete workflow, clear rules, and a result you can evaluate.
Custom Software Studio · West Palm Beach
Custom software, websites, and workflow tools. Built around the work you need to do and the value it should create.
Software That Fits You and Your Logic
01 / Custom SoftwarePeople First. Software Second.
Stop bending
to your tools.
Repeated work, disconnected systems, and unreliable software have a cost. PhreeLabs turns your process into a focused tool, repairs what is holding it back, or builds the site that helps people understand your offer and take action.
Four Ways to Start
Fix or Finish Existing Software
Recover a stalled project or repair unreliable software. Find the cause, decide what code is worth keeping, and verify the repair against the failure.
Automate a Workflow
Connect the files and systems behind repeated work. Automate the routine steps, make exceptions visible, and keep review where judgment matters.
Build or Redesign a Website
Give your offer a clear digital presence, with relevant proof and a working path to inquiry. Designed, built, and checked across screen sizes.
Creative and Personal Tools
Give Your Process a Dedicated Tool
Bring repeated steps, creative constraints, and outputs together in a tool built for your practice. Keep the process that makes the work yours, with a dedicated way to carry it out.
Business Systems
Put Your Business Rules to Work
Make a critical process repeatable, connect the tools behind it, or give a new product its first working version. The scope starts with the rules, people, and output the work requires.
Value Before FeaturesMake the work worth
Make the work worth
the investment.
A useful build earns its place in your business or creative practice. Define what should improve, what you want to control directly, and the complete first workflow that can demonstrate it.
- Recover Capacity
- Less repeated entry, checking, and rework. Compare the time and effort to finish the same task.
- Protect the Work
- Rules, validation, and recovery where mistakes are costly. Check the failure paths as well as the successful run.
- Make the Next Step Possible
- A product people can use or a site buyers can act on. Define the completed action that matters.
The expected benefit needs to justify the build, running costs, and upkeep. Your starting point determines what is worth doing.
How We Scope for Value Capabilities With Proof02 / In the LabOriginal Software in Progress
Original software.
Inside the builds.
Selected in-house builds: a native video-creation app, an original game engine, the authoring app made for it, and a marketing decision app. Each one started as a problem worth its own software.
001Explainer Studio
v2 · In DevelopmentNative Mac App / Swift, AppKit
A native Mac app for building animated explanations. Character poses, animated colors, linked comparison cards, and source references stay in one editable project, exported as video with narration, music, and clip audio.
- Problem
- Turning sourced research into a clear animated explanation, with every claim tied to its source.
- Solution
- An editor with pose-point editing, numeric and color keyframes, source-linked cards, mixed audio, and video export at whole-number or 23.976, 29.97, and 59.94 frame rates. Scripted edits can also reach the open project.
002Webs
In Development
Original 2D Engine / C++, Lua, Python
An original engine for 2D platform-fighting games. Its runtime brings together character movement, platforms, collision, combat, animation, and scene playback.
- Problem
- A platform fighter needs its own rules for movement, platforms, hits, and timing.
- Solution
- A C++ simulation with editable Lua rules: two players move, jump, attack, guard, and throw. Buffered inputs and motion-command specials run on the same fixed tick, in a self-contained Mac app.
003Architect
In Development
Mac Authoring App for Webs / AppKit, React, Python, C++, Lua
The desktop app for making games on the Webs engine. Start from PNG artwork, then build animation, collision, pixel art, effects, audio, code, and worlds in one project. Scenes compile and run in the native engine for testing, and a finished scene or menu screen packages into a playable Mac game.
- Problem
- A Webs game needs art, animation, hitboxes, stages, and scripts that match the engine exactly.
- Solution
- One Mac app for artwork, animation, hitboxes, effects, audio, code, and worlds, with native-engine tests and playable Mac packaging. Menus support music and button sounds, settings persist across launches, and moves can be marked as throws.
004MarketHaven
In Development
Native Mac Marketing App / SwiftUI, Python, SQLite, C++
A native Mac app for marketing decisions. It links evidence, audiences, offers, campaigns, creative, and website results in one local record, then recommends where to place the next effort and shows how sure it is.
- Problem
- Marketing choices get made from scattered notes and dashboards, and it is hard to tell which post led to which inquiry.
- Solution
- A local workspace for drafting, asset review, a publish queue, receipts, and measurement. Social, consent-only email, and ad adapters keep approved content tied to its result, using owner-authorized provider connections.
These are PhreeLabs’ own products, not client commissions. Explore what each one does, the engineering behind it, and the evidence from the build. All Work
04 / The ApproachA Focused Place to Begin
Define the job.
Then build.
See the Full Process Map the Real Task
Start with the people, inputs, rules, and results. What should the software make possible, and what must it get right?
Choose the First Working Version
Agree on the essential functions, technical constraints, and how the result will be checked. Keep the first build focused enough to evaluate.
Test It Against the Work
Try the software on the task it was built for. Review what works, what needs changing, and which additions are worth making next.
05 / Start a ProjectFrom an Idea to a Written Plan
What should your
software do?
PhreeLabs is led by Dervens Philemond. The studio’s work spans creative applications, custom engines, and tools for specific workflows. A project can start from a process to improve or an idea that needs its own software. Based in West Palm Beach, Florida, working with clients locally and remotely.
Tell me what’s slowing you down and what you want instead. A rough outline is enough.
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